What is ECOTURISM and NATURE´S BEST?

Ecoturism is a quality tourism which:

- gives the traveller something far beyond the ordinary
- gives threatened nature and cultural heritage an economic value it would not have otherwise
- brings business to local economy
- is based on knowledgeable tour operators
- actively contributes to conservation
- represents cutting edge in best environmental practice

Nature´s Best is the first National Ecotourism Quality label in the Northern Hemisphere!
Nature´s Best is a quality for Swedish Ecotourism, launched during the UN International Year of Ecotourism 2002.
The label has been tailored to guarentee a very high quality of tour products, combined with contribution to nature conservation, environmentally friendlier ways of travelling and care for the cultural heritage of the destination.
Nature´s Best is a trademark for the best Swedish nature tour operators and their finest products.
Nature´s Best is a reliable guide to help you find them.
(Text from the booklet Nature´s Best)

FJÄLLHÄSTEN IS APPROVED SWEDISH ECOTURISM OPERATOR
OF THE YEAR 2002-2005 and 2006-2010.

From the statement of the committee:
Fjällhästen is not only a good organizer of exclusive rides through one of Europe´s largest wildernesses. Here is also an important "Lappish" dimension and for the company it is a matter of course that the comfort of the horses as well as the safety of the guests always come first.
Fjällhästen marks Tourriding with Icelandichorses in and around Ammarnäs and in Vindelfjällens Naturreserve with Nature´s Best.